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Dartmouth professor to speak about branding

Submitted by Tammy Tragis-McCook
Phone: 907-474-7042


Dartmouth College marketing professor and branding expert Kevin Lane Keller will give a lecture in Fairbanks Thursday, April 8 at 1 p.m. in Schaible Auditorium on the University of Alaska Fairbanks campus.

Keller has consulted for major organizations such as Disney, Proctor & Gamble and Starbucks. His lecture focuses on six branding imperatives that world business leaders use to plan and build strong brands.

The lecture is sponsored by the UAF School of Management and is free and open to the public.

MEDIA CONTACT: Tammy Tragis-McCook, School of Management information officer, 907-474-7042, tammy.tragis@alaska.edu.